Triscuit Home Farming
The Triscuit Home Farming Movement was created to give consumers the opportunity to grow their own personal home farm and to get involved with Triscuit’s commitment to develop community-based home farms across the country. Through a collaboration with the non-profit organization Urban Farming, Triscuit set out on a mission to create 50 community-based farms in 20 markets.
Within each of the 20 markets, Triscuit hosted a groundbreaking event where dignitaries, local organizations and media were invited to dig in and help break ground and plant the home farms. Other activation included advertising, media integration with the Ellen DeGeneres show, a robust website, online video and a partnership with master gardener Paul James.
Within each of the 20 markets, Triscuit hosted a groundbreaking event where dignitaries, local organizations and media were invited to dig in and help break ground and plant the home farms. Other activation included advertising, media integration with the Ellen DeGeneres show, a robust website, online video and a partnership with master gardener Paul James.
“Across the country,
people are planting home farms and
experiencing the simple joy of growing
their own vegetables and herbs.
It doesn’t matter where you live or how much space you have.
It’s a movement that’s reconnecting us with the land and so much more.
There’s a story in every home farm."
people are planting home farms and
experiencing the simple joy of growing
their own vegetables and herbs.
It doesn’t matter where you live or how much space you have.
It’s a movement that’s reconnecting us with the land and so much more.
There’s a story in every home farm."
